Loeke Clynen is Ziggu's sales associate who manages the complete customer journey from initial cold outreach to deal closure, transforming leads into partnerships through strategic relationship building since October 2021.
Loeke Clynen, Ziggu's sales associate, manages the complete customer journey from initial contact to deal closure through strategic cold outreach and relationship building. Since joining the PropTech company's sales team in October 2021, he's transformed leads into long-term partnerships by combining direct phone outreach with afternoon client meetings. His approach demonstrates how modern B2B sales success relies on human connection than purely transactional interactions.
Every workday begins the same way for Loeke. He checks emails and Ziggu's internal communication platform first thing.
Urgent messages get immediate attention. Everything else waits while he tackles his primary morning focus: cold outreach.
"I look for companies that I believe would benefit from using Ziggu, and then I contact them directly. I spend a big portion of the morning either qualifying leads or emailing and calling people to try to get a meeting. It gives you a rush when you can get that first meeting booked," Loeke smiles.
Cold calling doesn't intimidate Loeke. He embraces it.
"I'm a big fan of calling people," he laughs. "Some people prefer email and have success with that, but for me, just picking up the phone and calling people up is what seems to work best."
The experimental culture at Ziggu supports his approach. "The great thing is that we are allowed to experiment at Ziggu — the founders let us figure things out, test new approaches or new tools to reach leads and get those meetings."
Time blocking drives Loeke's productivity. Mornings focus on outreach. Afternoons center on meetings.
"If I do cold outreach in the morning, then I make sure I have the afternoon freed up for meetings or vice versa. It's important to dedicate enough time to both aspects of the job, so I make sure that I don't mix those up too much in my diary."
Flexibility remains key. "At Ziggu, we get a lot of freedom. So people can plan their day the way they feel is best or most productive."
| Traditional Sales Approach | Loeke's Ziggu Method |
|---|---|
| Email-first contact strategy | Phone-first direct communication |
| Rigid daily schedule | Flexible time blocking system |
| Transactional mindset | Long-term partnership focus |
| Individual celebration | Team victory culture |
Common misconceptions about sales work frustrate Loeke. People assume it's either purely transactional or monotonous.
Neither assumption holds true at Ziggu. "We sell technology, but we're a human-oriented company. So we go for great and long term collaborations with customers; we make sure they're happy users— and that starts at the beginning of the sales process," Loeke explains.
The visible impact energizes him. "It's incredibly exciting to see your work contribute to the success of the company. At Ziggu, you can actually see the results of your hard work. That gives me a lot of energy."
"It's exciting to see your work contribute to the success of the company"
Deal closures become team victories. The collaborative environment amplifies individual successes.
"When you close a deal and tell your colleagues about it, they all cheer with you, they're all happy for you. You can't deny that that's just a great feeling," Loeke says.
New market expansion adds another layer of excitement. "We're also starting to tackle a few new markets. That's always a challenge, but a fun one. It makes our job never boring," the sales associate concludes.
This customer-first approach aligns with why customer experience matters for residential developers, ensuring clients receive value throughout their entire journey.
Success as a sales associate at Ziggu requires specific competencies:
Loeke's path at Ziggu began in business development before transitioning to sales in October 2021. This internal progression provided deep company knowledge and product understanding.
The role transition equipped him with unique insights into both sides of the customer acquisition process. His business development background informs his current sales strategy, similar to how business developer Morgane Versnick approaches her daily responsibilities.
Multiple successful customer sign-ups since joining the sales team validate his approach and demonstrate consistent performance.
Loeke's success stems from balancing systematic processes with human connection. His preference for direct phone communication over email demonstrates the continued value of personal interaction in B2B sales.
The freedom to experiment with new tools and approaches fosters innovation while maintaining focus on relationship building. Time blocking ensures adequate attention for both prospecting and client engagement.
Most, viewing sales as the beginning of long-term partnerships than one-time transactions creates sustainable growth for both the company and its clients. This philosophy connects with how customer success teams continue nurturing relationships after the initial sale.
Loeke starts each day by checking emails and urgent communications, then dedicates his morning to cold outreach and lead qualification. He reserves afternoons for client meetings and presentations, using time blocking to separate prospecting from client engagement activities.
Loeke finds phone calls more effective for building immediate rapport and getting meetings booked. While some salespeople succeed with email, he believes direct phone contact creates better connections and faster responses from potential clients.
Ziggu's founders encourage sales associates to test new approaches, tools, and strategies for reaching leads. This experimental culture allows team members like Loeke to discover what works best for their individual sales style and adapt their methods accordingly.
Ziggu focuses on building long-term partnerships than completing one-time transactions. The company emphasizes customer happiness and collaboration, making sales the beginning of an ongoing relationship with technology users.
Key competencies include direct communication abilities, lead qualification skills, time management, relationship building, and technology understanding. Adaptability is also crucial since sales associates can experiment with different approaches and tools.
When someone closes a deal, colleagues celebrate together as a team victory. This collaborative environment amplifies individual successes and creates positive energy around achievements.
Loeke started in business development before transitioning to the sales team in October 2021. This internal progression gave him deep company knowledge and insights into both sides of customer acquisition.
Vincent is co-founder of Ziggu, where he leads sales and marketing. With a background in real estate technology, he helps property developers, architects, and contractors build better client relationships through structured communication. Vincent writes about customer experience, PropTech trends, and the future of project-based collaboration.
