Business developer Morgane Versnick transforms cold leads into loyal clients by mastering every step of the client journey through authentic communication and genuine product belief.
Business developer Morgane Versnick transforms cold leads into loyal clients by mastering every step of the client journey at PropTech company Ziggu. Her role combines lead generation, sales meetings, and ongoing client support — proving that authentic relationship building drives PropTech success. From conquering cold calling fears to delivering minute-response customer care, Morgane shows what modern business development looks like in the real estate technology sector.
A business developer in the PropTech sector wears multiple hats. Unlike traditional sales roles, they manage the complete client lifecycle.
Morgane Versnick starts each day with two critical systems. First: email management. Second: the CRM system that tracks every lead through Ziggu's sales process.
"It's the place where we gather all our leads," Morgane explains. "It's part of my job to make sure we can turn those leads into something more, so it's an essential part of my to-do."
The CRM system serves as her "holy grail" — a central hub where property developers, architects, and contractors enter Ziggu's sales funnel. This isn't just data storage. It's active lead intelligence.
Morgane's typical day follows this structured approach:
Cold calling terrifies most people. Morgane Versnick admits she never expected to excel at it.
"If you had told me six months ago that calling people out of the blue would be my job — and that I would like it, I probably wouldn't have believed you," she laughs.
The transformation happened through practice and genuine product conviction. Property developers and contractors need better client communication tools. Ziggu solves real problems by providing digital client portals that replace outdated communication methods.
"You get over that quickly," Morgane says about cold calling anxiety. "The more you do it, the easier it gets."
"Believing with all your heart in the solution you offer, that's the trick to being comfortable with contacting leads out of the blue"
Authentic belief drives comfortable prospecting. Morgane Versnick explains her approach:
"I believe that Ziggu makes people's lives easier. It's such a good product for the real estate sector and homebuyers. My enthusiasm just takes over when I'm contacting a new prospect."
This enthusiasm dissolves sales anxiety. When business developers genuinely understand how client portals transform property development workflows, conversations flow naturally.
| Traditional Communication | Digital Client Portal |
|---|---|
| Multiple email chains and phone calls | Centralized communication hub |
| Lost documents and version control issues | Secure document sharing with version history |
| Manual status updates and constant follow-ups | Real-time project progress tracking |
| Frustrated clients seeking information | Self-service access to project details |
Property developers can detect scripted sales pitches immediately. They work with contractors, architects, and clients daily — they know genuine communication.
Morgane Versnick learned this lesson quickly after joining Ziggu in July 2021. "Everyone has their way of doing things or saying things," she notes.
Copying successful colleagues doesn't work. "What works for one person doesn't work for someone else," Morgane explains. "Call it my 'lesson learned' for 2021."
Her advice? "Being yourself will get you the furthest with customers."
This authenticity principle applies across PropTech sales scenarios:
Most business developers focus solely on closing deals. Morgane Versnick takes a different approach — she stays involved throughout the client lifecycle.
"We are kind of known for our strong customer care," Morgane explains. "We have a lovely blue button on our platform that customers can click on to ask a question or give feedback, and we make sure to reply within minutes."
This rapid response time sets Ziggu apart in the PropTech space. Property developers juggle multiple projects simultaneously. When they need portal support, they need it immediately. This approach aligns with why customer experience matters for residential developers looking to differentiate themselves in competitive markets.
Building relationships energizes Morgane more than closing initial sales. "Every aspect of business development has its fun parts, but to me, building a relationship with customers is what I enjoy most."
Long-term partnerships develop when business developers understand client workflows. Property developers using Ziggu manage complex stakeholder communication — architects, contractors, buyers, and internal teams.
"When you get to know each other and get in that groove of working well together, that's where I get most of my energy from," Morgane adds.
Ziggu allows business developers to expand beyond typical sales roles. Morgane appreciates this versatility:
"That's usually not on a business developer's to-do list, but I appreciate that I get to be a part of it anyway at Ziggu. I get to do it all; I get to learn it all. No two days are ever the same!"
This comprehensive approach benefits both the company and the professional. Business developers gain deeper product knowledge. Clients receive consistent communication throughout their Ziggu journey.
Morgane Versnick's experience illustrates how business development evolves in the PropTech sector. Traditional sales approaches don't work when selling sophisticated client portal software to property professionals.
Success requires understanding the complete property development network. Business developers must grasp how contractors communicate with clients, how architects share project updates, and how developers manage buyer expectations through efficient project management strategies.
The integration of sales and customer success creates stronger client relationships. When the same person who closes the deal also provides ongoing support, trust builds naturally.
Morgane Versnick proves that authentic communication, genuine product belief, and comprehensive client care drive PropTech success. Her approach — managing the full client journey from first contact to ongoing support — represents the future of business development in the property technology sector.
Authentic communication and genuine product belief are essential for PropTech business development success. The ability to understand complex property development workflows and maintain relationships throughout the client lifecycle sets top performers apart. Technical knowledge of client portal solutions helps, but relationship-building skills drive long-term success.
Practice and genuine product conviction help overcome cold calling fears. When business developers believe their solution solves real problems for property developers, enthusiasm takes over and makes conversations flow naturally. The more you practice, the easier it becomes to connect with prospects authentically.
PropTech business developers manage the complete client lifecycle, from lead generation through ongoing customer support. This comprehensive approach requires understanding complex property development networks and stakeholder communication needs. Success comes from building long-term partnerships than just closing individual deals.
Customer support is crucial for PropTech success because property developers need immediate assistance when managing multiple projects. Rapid response times and ongoing relationship management differentiate top PropTech companies. Business developers who stay involved after the initial sale build stronger client partnerships.
CRM systems serve as the central hub for tracking leads through the sales process and managing client relationships. They provide essential lead intelligence and help business developers follow up with prospects at the right time. Effective CRM management ensures no opportunities fall through the cracks.
Authenticity comes from being yourself and genuinely understanding client pain points than following scripts. Property developers can detect inauthentic communication immediately because they deal with various stakeholders daily. Focus on asking genuine questions and providing real solutions to build trust.
A typical day includes morning CRM review, lead qualification calls, cold outreach to new prospects, customer support for existing clients, and relationship management activities. The variety keeps the role interesting, with no two days being exactly the same. This comprehensive approach covers the full client journey from first contact to ongoing support.
